Email Marketing Automation Services
Strategy
We’ll work through your broader business goals, set expectations, and determine what metrics are most important to you. We can then create a roadmap that includes:
- Universal Sales and Marketing Lead Definitions, i.e. Universal Lead Definition
- Your Buyer’s Journey
- Success Measurements
- Marketing Collateral Audit
- Existing email automation system audit, if applicable
Implementation
Documentation is a key ingredient to any system. You’ll have the documentation needed to understand how your email automation systems work and how to tweak them. Examples of areas include;
- Landing Pages
- Forms
- Email Campaigns & Broadcasts
- Lead Nurturing
- Lead Scoring
Plus, I can help you integrate with other solutions, such as:
- CRM Integration (e.g. Salesforce, Pipedrive)
- Google Analytics & Tag Manager
- Other systems via Zapier
Optimization
Testing your email and marketing assets helps increase visitor and lead engagement. I can help you with:
- A/B Testing
- Content Strategy/Marketing (SEO)
- Reporting, Analysis, Visualization & Insights
Training
If you want, I can train you to make changes and add content to your email automation systems.
- Getting started with email marketing automation
- Setting up lead nurturing email campaigns
- Broadcast emails
- Workflows
- Optimizing lead scoring