Email Marketing Automation Services

Strategy

We’ll work through your broader business goals, set expectations, and determine what metrics are most important to you. We can then create a roadmap that includes:

  • Universal Sales and Marketing Lead Definitions, i.e. Universal Lead Definition
  • Your Buyer’s Journey
  • Success Measurements
  • Marketing Collateral Audit
  • Existing email automation system audit, if applicable

Implementation

Documentation is a key ingredient to any system. You’ll have the documentation needed to understand how your email automation systems work and how to tweak them. Examples of areas include;

  • Landing Pages
  • Forms
  • Email Campaigns & Broadcasts
  • Lead Nurturing
  • Lead Scoring

Plus, I can help you integrate with other solutions, such as:

  • CRM Integration (e.g. Salesforce, Pipedrive)
  • Google Analytics & Tag Manager
  • Other systems via Zapier

Optimization

Testing your email and marketing assets helps increase visitor and lead engagement. I can help you with:

  • A/B Testing
  • Content Strategy/Marketing (SEO)
  • Reporting, Analysis, Visualization & Insights

Training

If you want, I can train you to make changes and add content to your email automation systems.

  • Getting started with email marketing automation
  • Setting up lead nurturing email campaigns
  • Broadcast emails
  • Workflows
  • Optimizing lead scoring

Apply to the Drip Consultant