Email Marketing Automation Services

Strategy

We’ll work through your broader business goals, set expectations, and determine what metrics are most important to you. We can then create a roadmap that includes:

• Universal Sales and Marketing Lead Definitions, i.e. Universal Lead Definition
• Your Buyer’s Journey
• Success Measurements
• Marketing Collateral Audit
• Existing email automation system audit, if applicable

Implementation

Documentation is a key ingredient to any system. You’ll have the documentation needed to understand how your email automation systems work and how to tweak them. Examples of areas include;

• Landing Pages
• Forms
• Email Campaigns & Broadcasts
• Lead Nurturing
• Lead Scoring

Plus, I can help you integrate with other solutions, such as:

• CRM Integration (e.g. Salesforce, Pipedrive)
• Google Analytics & Tag Manager
• Other systems via Zapier

Optimization

Testing your email and marketing assets helps increase visitor and lead engagement. I can help you with:

• A/B Testing
• Content Strategy/Marketing (SEO)
• Reporting, Analysis, Visualization & Insights

Training

If you want, I can train you to make changes and add content to your email automation systems.

• Getting started with email marketing automation
• Setting up lead nurturing email campaigns
• Broadcast emails
• Workflows
• Optimizing lead scoring